ANCHORAGE EFFECT AND CONSUMER RELATIONS: A STUDY OF THE BASIC PRODUCTS
This study examined the effect of anchoring on estimates prices for basic food products. Therefore, we carried out a survey of customers of supermarkets, which were raised in the variables estimated for each product, the estimated degree of trust and the level of essentiality of each item. We conduc...
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| Principais autores: | , |
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| Formato: | Online |
| Idioma: | por |
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Portal de Periódicos Eletrônicos da UFRN
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| Endereço do item: | https://periodicos.ufrn.br/ambiente/article/view/4150 |
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