Strategic alignment for a commercial company: an analysis from the perspectives of the balanced scorecard
Objective: To identify initiatives for the strategic alignment of a commercial company in the utilities segment, based on the Balanced Scorecard. Methodology: A descriptive research was carried out, based on a case study, with a qualitative approach. Data were collected through a questionnaire appli...
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| Principais autores: | , , , |
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| Formato: | Online |
| Idioma: | eng |
| Publicado em: |
Portal de Periódicos Eletrônicos da UFRN
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| Endereço do item: | https://periodicos.ufrn.br/ambiente/article/view/34961 |
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