Challenges of growing of a start-up in times of pandemic: the case of PackID

The trajectory of the start-up PackID, a company from Chapecó (SC), focused on monitoring temperature and humidity, in real time, is a real teaching case, reported by the CEO and founder, Caroline Dallacorte. Of the initial idea presented in a regional innovation program, to the participation in an...

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Principais autores: Menegon, Elizangela Maria Pas, Lara, Ana Claudia, Pinzetta, Gilberto, Brustolin, Péricles Luiz, Lazzarotti, Fábio, Dallacorte, Caroline
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/31889
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author Menegon, Elizangela Maria Pas
Lara, Ana Claudia
Pinzetta, Gilberto
Brustolin, Péricles Luiz
Lazzarotti, Fábio
Dallacorte, Caroline
spellingShingle Menegon, Elizangela Maria Pas
Lara, Ana Claudia
Pinzetta, Gilberto
Brustolin, Péricles Luiz
Lazzarotti, Fábio
Dallacorte, Caroline
Challenges of growing of a start-up in times of pandemic: the case of PackID
author_facet Menegon, Elizangela Maria Pas
Lara, Ana Claudia
Pinzetta, Gilberto
Brustolin, Péricles Luiz
Lazzarotti, Fábio
Dallacorte, Caroline
author_sort Menegon, Elizangela Maria Pas
title Challenges of growing of a start-up in times of pandemic: the case of PackID
title_short Challenges of growing of a start-up in times of pandemic: the case of PackID
title_full Challenges of growing of a start-up in times of pandemic: the case of PackID
title_fullStr Challenges of growing of a start-up in times of pandemic: the case of PackID
title_full_unstemmed Challenges of growing of a start-up in times of pandemic: the case of PackID
title_sort challenges of growing of a start-up in times of pandemic: the case of packid
description The trajectory of the start-up PackID, a company from Chapecó (SC), focused on monitoring temperature and humidity, in real time, is a real teaching case, reported by the CEO and founder, Caroline Dallacorte. Of the initial idea presented in a regional innovation program, to the participation in an international challenge, PackID identified several paths to be followed. From monitoring products in the distribution chain in the food industry, to the use of your device by the pharmaceutical industry. With the Covid-19 Pandemic, the challenges and opportunities for growth and regulatory adjustments, made PackID ask itself, which paths to follow? Within this context, the teaching case reported here aims to promote reflections on some dilemmas of the growth of an innovative enterprise, given the opportunities showed by investors and of a new perspective of start-up performance caused by the Covid-19 pandemic. What strategic actions can be implemented by PackID, in relation to its business model, for the different paths, are some of the questions that the present case leads undergraduate and graduate students to debate and reflect, having as a theoretical basis the strategies of growth and the financing of innovation.
publisher Max Leandro de Araújo Brito
publishDate 2023
url https://periodicos.ufrn.br/casoseconsultoria/article/view/31889
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spelling oai:periodicos.ufrn.br:article-318892023-07-05T22:30:51Z Challenges of growing of a start-up in times of pandemic: the case of PackID Retos de crecimiento de una start-up en tiempos de pandemia: el caso de PackID Desafios do crescimento de uma start-up em tempos de pandemia: o caso da PackID Menegon, Elizangela Maria Pas Lara, Ana Claudia Pinzetta, Gilberto Brustolin, Péricles Luiz Lazzarotti, Fábio Dallacorte, Caroline Start-up; estratégia de crescimento; financiamento da inovação. Start-up; growth strategy; innovation financing. Start-up; Estrategia de crecimiento; Financiación de la innovación. The trajectory of the start-up PackID, a company from Chapecó (SC), focused on monitoring temperature and humidity, in real time, is a real teaching case, reported by the CEO and founder, Caroline Dallacorte. Of the initial idea presented in a regional innovation program, to the participation in an international challenge, PackID identified several paths to be followed. From monitoring products in the distribution chain in the food industry, to the use of your device by the pharmaceutical industry. With the Covid-19 Pandemic, the challenges and opportunities for growth and regulatory adjustments, made PackID ask itself, which paths to follow? Within this context, the teaching case reported here aims to promote reflections on some dilemmas of the growth of an innovative enterprise, given the opportunities showed by investors and of a new perspective of start-up performance caused by the Covid-19 pandemic. What strategic actions can be implemented by PackID, in relation to its business model, for the different paths, are some of the questions that the present case leads undergraduate and graduate students to debate and reflect, having as a theoretical basis the strategies of growth and the financing of innovation. La trayectoria de la start-up PackID, una empresa de Chapecó (SC), enfocada en el monitoreo de temperatura y humedad en tiempo real, es un caso real de enseñanza, relatado por la CEO y fundadora, Caroline Dallacorte. Desde la idea inicial presentada en un programa de innovación regional, hasta participar en un desafío internacional, PackID identificó varios caminos a seguir. Desde la monitorización de productos en la cadena de distribución en la industria alimentaria, hasta el uso de tu dispositivo en la industria farmacéutica. Con la Pandemia del Covid-19, los desafíos y oportunidades de crecimiento y los ajustes regulatorios, hicieron que PackID se cuestionara, ¿qué caminos seguir? En ese contexto, el caso de enseñanza relatado pretende promover reflexiones sobre algunos dilemas del crecimiento de un emprendimiento innovador, ante las oportunidades que presentan los inversionistas y una nueva perspectiva para la startu-up provocada por la pandemia del Covid-19. Qué acciones estratégicas puede implementar PackID, en relación con su modelo de negocio, para los diferentes caminos presentados, son algunas de las preguntas que el presente caso lleva a debatir y reflexionar a estudiantes de grado y posgrado, a partir de estrategias teóricas de crecimiento y de financiación de la innovación. A trajetória da start-up PackID, empresa de Chapecó (SC), com foco no monitoramento de temperatura e umidade, em tempo real, é um caso real para ensino, relatada pela CEO e fundadora, Caroline Dallacorte. Da ideia inicial apresentada em um programa de inovação regional, à participação em desafio internacional, a PackID identificou vários caminhos a percorrer. Desde monitorar produtos na cadeia de distribuição na indústria de alimentos, à utilização de seu dispositivo pela indústria farmacêutica. Com a Pandemia do Covid-19, os desafios e oportunidades de crescimento e adequações regulatórias, fizeram a PackID se questionar, quais caminhos seguir? Dentro desse contexto, o caso para ensino tem por objetivo promover reflexões sobre alguns dilemas do crescimento de um empreendimento inovador, face às oportunidades apresentadas por investidores e de uma nova perspectiva de atuação da start-up provocada pela pandemia do Covid-19. Quais ações estratégicas podem ser implementadas pela PackID, em relação ao seu modelo de negócio, para os diferentes caminhos apresentados, são algumas das questões que o presente caso leva estudantes de graduação e pós-graduação a debaterem e refletirem, tendo por base teórica as estratégias de crescimento e o financiamento da inovação. Max Leandro de Araújo Brito 2023-07-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/31889 Revista de Casos e Consultoria; v. 14 n. 1 (2023); e31889 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/31889/17171 Copyright (c) 2023 Elizangela Maria Pas Menegon, Ana Claudia Lara, Gilberto Pinzetta, Péricles Luiz Brustolin, Fábio Lazzarotti, Caroline Dallacorte https://creativecommons.org/licenses/by/4.0

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