Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
Purpose: To identify initiatives for the strategic alignment of a commercial company in the utilities segment, based on the Balanced Scorecard. Methodology: A descriptive research was carried out, based on a case study, with a qualitative approach. Data collection took place through a questionnaire...
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| Principais autores: | , , , |
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| Formato: | Online |
| Idioma: | por |
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Portal de Periódicos Eletrônicos da UFRN
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| Endereço do item: | https://periodicos.ufrn.br/ambiente/article/view/31870 |
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