Night daycare in Santo André: a proposal for its viability

In recent years, the work profile of families has been changing, with an increase in working hours at night. Therefore, the need for night daycare services becomes more evident, especially for families that do not have a support network at this time. Therefore, the objective of this work was to anal...

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Principais autores: Martins Gonçalves de Morais, Diogo, Lazarini Garcia Ventura, Aline, Santos Brazoli, Fernanda, de Amorim, Marcos Paulo, Bravo, Marcos Roberto, Lima, Maria José
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/30986
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collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Martins Gonçalves de Morais, Diogo
Lazarini Garcia Ventura, Aline
Santos Brazoli, Fernanda
de Amorim, Marcos Paulo
Bravo, Marcos Roberto
Lima, Maria José
spellingShingle Martins Gonçalves de Morais, Diogo
Lazarini Garcia Ventura, Aline
Santos Brazoli, Fernanda
de Amorim, Marcos Paulo
Bravo, Marcos Roberto
Lima, Maria José
Night daycare in Santo André: a proposal for its viability
author_facet Martins Gonçalves de Morais, Diogo
Lazarini Garcia Ventura, Aline
Santos Brazoli, Fernanda
de Amorim, Marcos Paulo
Bravo, Marcos Roberto
Lima, Maria José
author_sort Martins Gonçalves de Morais, Diogo
title Night daycare in Santo André: a proposal for its viability
title_short Night daycare in Santo André: a proposal for its viability
title_full Night daycare in Santo André: a proposal for its viability
title_fullStr Night daycare in Santo André: a proposal for its viability
title_full_unstemmed Night daycare in Santo André: a proposal for its viability
title_sort night daycare in santo andré: a proposal for its viability
description In recent years, the work profile of families has been changing, with an increase in working hours at night. Therefore, the need for night daycare services becomes more evident, especially for families that do not have a support network at this time. Therefore, the objective of this work was to analyse the scenario of the night daycare centres in the city of Santo André, from the understanding of the impact factors for the availability of this service, proposing a roadmap tool for the development of its technical, economic, financial feasibility and marketing. The methodology is characterized by a qualitative and quantitative exploratory research, developed through bibliographic research, interviews with specialists in the area, focus groups with daycare managers and mothers, as well as research to understand the demand for the service. The results showed a demand for the use of night day care centres, as well as positive and negative impact factors for their availability. In addition, within the adopted premises, the implementation of a private daycare centre in the city of Santo André proved to be viable. Thus, this work contributes by launching a proposal for a tool to assess the feasibility of night daycare centres, enabling its implementation.
publisher Max Leandro de Araújo Brito
publishDate 2023
url https://periodicos.ufrn.br/casoseconsultoria/article/view/30986
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spelling oai:periodicos.ufrn.br:article-309862023-02-22T03:01:21Z Night daycare in Santo André: a proposal for its viability Jardines infantiles nocturnos en Santo André: una propuesta para su viabilidad Creches noturnas em Santo André: uma proposta para sua viabilização Martins Gonçalves de Morais, Diogo Lazarini Garcia Ventura, Aline Santos Brazoli, Fernanda de Amorim, Marcos Paulo Bravo, Marcos Roberto Lima, Maria José Creche noturna Viabilidade econômico-financeira Criança Família Night nursery Economic-financial viability Child Family Guardería nocturna Viabilidad económico-financiera Niño Familia In recent years, the work profile of families has been changing, with an increase in working hours at night. Therefore, the need for night daycare services becomes more evident, especially for families that do not have a support network at this time. Therefore, the objective of this work was to analyse the scenario of the night daycare centres in the city of Santo André, from the understanding of the impact factors for the availability of this service, proposing a roadmap tool for the development of its technical, economic, financial feasibility and marketing. The methodology is characterized by a qualitative and quantitative exploratory research, developed through bibliographic research, interviews with specialists in the area, focus groups with daycare managers and mothers, as well as research to understand the demand for the service. The results showed a demand for the use of night day care centres, as well as positive and negative impact factors for their availability. In addition, within the adopted premises, the implementation of a private daycare centre in the city of Santo André proved to be viable. Thus, this work contributes by launching a proposal for a tool to assess the feasibility of night daycare centres, enabling its implementation. El perfil laboral de las familias en los últimos años ha ido cambiando, con un aumento de la jornada laboral nocturna. Como resultado, se hace más evidente la necesidad de servicios de guardería nocturna, especialmente para las familias que no cuentan con una red de apoyo en ese momento. Frente a ello, el objetivo de este trabajo fue analizar el escenario de las guarderías nocturnas en la ciudad de Santo André, a partir de la comprensión de los factores de impacto para la prestación de este servicio, proponiendo una herramienta de hoja de ruta para el desarrollo de su viabilidad técnica, económica y financiera y su comercialización. La metodología se caracteriza por una investigación exploratoria cualitativa y cuantitativa, desarrollada a través de investigación bibliográfica, entrevistas a especialistas en el área, grupos focales con gerentes de guarderías y madres de familia, así como investigaciones para conocer la demanda de este servicio. Los resultados mostraron que existe una demanda por el uso de las guarderías nocturnas, así como factores de impacto positivos y negativos para su disponibilidad. Además, dentro del local adoptado, se demostró factible la implementación de una guardería privada en la ciudad de Santo André. Así, este trabajo contribuye lanzando una propuesta de herramienta para evaluar la viabilidad de los centros de atención diurna nocturna, posibilitando su implementación. O perfil de trabalho das famílias nos últimos anos vem mudando, com o aumento de jornada em períodos noturnos. Com isso, a necessidade de serviços de creche noturna torna-se mais evidente, em especial para famílias que não possuem rede de apoio nesse horário. Diante disso, o objetivo deste trabalho foi analisar o cenário das creches noturnas na cidade de Santo André, a partir do entendimento dos fatores de impacto para a disponibilização desse serviço, propondo uma ferramenta de roadmap para o desenvolvimento da sua viabilidade técnica, econômico-financeira e mercadológica. A metodologia é caracterizada por uma pesquisa de caráter exploratório qualitativa e quantitativa, desenvolvida por meio de pesquisa bibliográfica, entrevistas com especialistas da área, grupos focais com gestores de creches e mães, bem como pesquisa para entendimento da demanda desse serviço. Os resultados mostraram que existe demanda para o uso de creches noturnas, bem como fatores de impacto positivo e negativo para sua disponibilização. Além disso, dentro das premissas adotadas, a implementação de uma creche privada na cidade de Santo André mostrou-se viável. Assim, esse trabalho contribui ao lançar uma proposta de ferramenta para avaliação de viabilidade de creches noturnas, possibilitando sua implementação. Max Leandro de Araújo Brito 2023-02-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/30986 Revista de Casos e Consultoria; v. 14 n. 1 (2023); e30986 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/30986/16738 Copyright (c) 2023 Diogo Martins Gonçalves de Morais, Aline Lazarini Garcia Ventura, Fernanda Santos Brazoli, Marcos Paulo de Amorim, Marcos Roberto Bravo, Maria José Lima https://creativecommons.org/licenses/by/4.0

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