Strategy, method and content: three components for understanding contemporary disinformation campaigns
The profusion of misinformation on the web currently occurs with the use of increasing refinement and the use of technological and linguistic resources and methods capable of amplifying its reach. The present work sought to understand, from a literature review, strategies, methods and form of conten...
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oai:periodicos.ufrn.br:article-275272022-05-19T11:18:00Z Strategy, method and content: three components for understanding contemporary disinformation campaigns Estratégia, método e conteúdo: três componentes para compreensão das campanhas contemporâneas de desinformação Silva, Max Valadares Cendón, Beatriz disinformation fake news information user disinformation strategy dynamics of disinformation desinformação fake news usuário de informação estratégia de desinformação dinâmica da desinformação The profusion of misinformation on the web currently occurs with the use of increasing refinement and the use of technological and linguistic resources and methods capable of amplifying its reach. The present work sought to understand, from a literature review, strategies, methods and form of content organization in contemporary disinformation campaigns to propose a model for understanding and analyzing these campaigns. Researches were carried out in several databases that resulted in the identification of 18 works that discuss the dynamics of misinformation – constitutive elements prior to the phenomenon's manifestation. The content of this review was organized in its own typology that allowed the conception of three basic components of contemporary disinformation campaigns: strategy, method and content. The work describes and discusses these components, whose understanding contributes to the analysis of misinformation and the development of dissuasive, mitigating or corrective tools. The work showed that campaigns occur with a high degree of professionalism, planning and financing, in such a way that simple solutions for dealing with misinformation tend to be ineffective. Literacy actions and the development of information skills need to be accompanied by other initiatives by governments and information technology companies. A profusão de desinformação na web atualmente ocorre com emprego de crescente refinamento e emprego de recursos tecnológicos, linguísticos e métodos capazes de amplificar seu alcance. O presente trabalho buscou compreender, a partir de revisão de literatura, estratégias, métodos e forma de organização do conteúdo nas campanhas de desinformação contemporâneas para propor um modelo para compreensão e análise dessas campanhas. Foram realizadas pesquisas em diversas bases de dados que resultaram na identificação de 18 trabalhos que discutem a dinâmica da desinformação – elementos constitutivos anteriores à manifestação do fenômeno. O conteúdo dessa revisão foi organizado em uma tipologia própria que permitiu conceber três componentes básicos das campanhas de desinformação contemporâneas: estratégia, método e conteúdo. O trabalho descreve e discute esses componentes, cuja compreensão contribui para a análise da desinformação e o desenvolvimento de ferramentas dissuasivas, mitigatórias ou corretivas. O trabalho evidenciou que as campanhas ocorrem com elevado grau de profissionalismo, planejamento e financiamento, de tal forma que soluções simplórias de enfrentamento da desinformação tendem a ser pouco eficazes. Ações de letramento e desenvolvimento de competências informacionais precisam ser acompanhadas de outras iniciativas por parte de governos e empresas de tecnologia da informação. Portal de Periódicos Eletrônicos da UFRN 2022-04-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Texto application/pdf https://periodicos.ufrn.br/bibliocanto/article/view/27527 BiblioCanto; v. 8 n. 1 (2022); 21 - 44 2447-7842 10.21680/2427-7842.2022v8n1 por https://periodicos.ufrn.br/bibliocanto/article/view/27527/15630 Copyright (c) 2022 BiblioCanto https://creativecommons.org/licenses/by-nc-sa/4.0 |
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Periódicos UFRN |
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Portal de Pediódicos Eletrônicos da UFRN |
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por |
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Online |
author |
Silva, Max Valadares Cendón, Beatriz |
spellingShingle |
Silva, Max Valadares Cendón, Beatriz Strategy, method and content: three components for understanding contemporary disinformation campaigns |
author_facet |
Silva, Max Valadares Cendón, Beatriz |
author_sort |
Silva, Max |
title |
Strategy, method and content: three components for understanding contemporary disinformation campaigns |
title_short |
Strategy, method and content: three components for understanding contemporary disinformation campaigns |
title_full |
Strategy, method and content: three components for understanding contemporary disinformation campaigns |
title_fullStr |
Strategy, method and content: three components for understanding contemporary disinformation campaigns |
title_full_unstemmed |
Strategy, method and content: three components for understanding contemporary disinformation campaigns |
title_sort |
strategy, method and content: three components for understanding contemporary disinformation campaigns |
description |
The profusion of misinformation on the web currently occurs with the use of increasing refinement and the use of technological and linguistic resources and methods capable of amplifying its reach. The present work sought to understand, from a literature review, strategies, methods and form of content organization in contemporary disinformation campaigns to propose a model for understanding and analyzing these campaigns. Researches were carried out in several databases that resulted in the identification of 18 works that discuss the dynamics of misinformation – constitutive elements prior to the phenomenon's manifestation. The content of this review was organized in its own typology that allowed the conception of three basic components of contemporary disinformation campaigns: strategy, method and content. The work describes and discusses these components, whose understanding contributes to the analysis of misinformation and the development of dissuasive, mitigating or corrective tools. The work showed that campaigns occur with a high degree of professionalism, planning and financing, in such a way that simple solutions for dealing with misinformation tend to be ineffective. Literacy actions and the development of information skills need to be accompanied by other initiatives by governments and information technology companies. |
publisher |
Portal de Periódicos Eletrônicos da UFRN |
publishDate |
2022 |
url |
https://periodicos.ufrn.br/bibliocanto/article/view/27527 |
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