The Unification process of Marketing and Innovation Management in Organizations
This article aims to analyze and complement the concepts of marketing and innovation, using existing factors to restructure and correlate the processes of product creation and recreation through the unification of the two areas, answering the following question, why is it It is important to unify Ma...
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| Principais autores: | , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/27493 |
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