The Unification process of Marketing and Innovation Management in Organizations
This article aims to analyze and complement the concepts of marketing and innovation, using existing factors to restructure and correlate the processes of product creation and recreation through the unification of the two areas, answering the following question, why is it It is important to unify Ma...
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| Principais autores: | , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/27493 |
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| Resumo: | This article aims to analyze and complement the concepts of marketing and innovation, using existing factors to restructure and correlate the processes of product creation and recreation through the unification of the two areas, answering the following question, why is it It is important to unify Marketing and Innovation to facilitate the processes of product creation and recreation. It seeks to improve the procedures of Marketing Management and Innovation Management, to add methods to the already existing concepts. Descriptive and bibliographic research was used to understand the relevance of the process of unification of marketing and innovation in the development and recreation of new products, making explicit the gradual modification of consumer taste. It is noticed that there is a relationship between the areas in different sectors, however, these are processes that occur individually in organizations. The results indicate that, innovation is not a recent process, however, together with marketing, it is constantly evolving, and more and more are approaching in small processes to deliver the desired product to the customer. |
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