The adaptation of the Globo Group to the streaming business: The Globoplay case

This case study intends to show the transformation of the audiovisual entertainment division and the evolution of the largest media and communication conglomerate in Latin America, Grupo Globo, into innovations of consumer habits. Attempting to increase its competitiveness and adapt to the new scena...

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Principais autores: Amaral, Hélio Veiga do, Pereira, João Guilherme Duarte, Conejero, Marco Antônio
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/27008
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record_format ojs
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Amaral, Hélio Veiga do
Pereira, João Guilherme Duarte
Conejero, Marco Antônio
spellingShingle Amaral, Hélio Veiga do
Pereira, João Guilherme Duarte
Conejero, Marco Antônio
The adaptation of the Globo Group to the streaming business: The Globoplay case
author_facet Amaral, Hélio Veiga do
Pereira, João Guilherme Duarte
Conejero, Marco Antônio
author_sort Amaral, Hélio Veiga do
title The adaptation of the Globo Group to the streaming business: The Globoplay case
title_short The adaptation of the Globo Group to the streaming business: The Globoplay case
title_full The adaptation of the Globo Group to the streaming business: The Globoplay case
title_fullStr The adaptation of the Globo Group to the streaming business: The Globoplay case
title_full_unstemmed The adaptation of the Globo Group to the streaming business: The Globoplay case
title_sort adaptation of the globo group to the streaming business: the globoplay case
description This case study intends to show the transformation of the audiovisual entertainment division and the evolution of the largest media and communication conglomerate in Latin America, Grupo Globo, into innovations of consumer habits. Attempting to increase its competitiveness and adapt to the new scenario that manifests nowadays, the group launched its streaming platform, Globoplay, which, in addition to expanding its products, innovates in its content diversity. Therefore, the study objective is to supply a discussion and knowledge about main concepts in administration and accounting areas, along with expanding the understanding about the analysis of technological advances, which are sharply fast. Through research in secondary databases, this case presents the company, its new product, the sector in which it operates, and its main competitors. It also provides a theoretical basis for the issues’ application presented, contributing to the practical learning of the theory demonstrated, in addition to fostering managerial practice.
publisher Max Leandro de Araújo Brito
publishDate 2021
url https://periodicos.ufrn.br/casoseconsultoria/article/view/27008
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spelling oai:periodicos.ufrn.br:article-270082021-11-12T03:22:28Z The adaptation of the Globo Group to the streaming business: The Globoplay case La adaptación del Grupo Globo al negocio del streaming: El caso Globoplay A adaptação do Grupo Globo ao negócio do streaming: O caso Globoplay Amaral, Hélio Veiga do Pereira, João Guilherme Duarte Conejero, Marco Antônio Streaming; Entretenimento; Entretenimento Digital; Globoplay; Plataforma Digital. Streaming; Entertainment; Digital Entertainment; Globoplay; Digital Platform. Streaming; Entretenimiento; Entretenimiento digital; Globoplay; Plataforma digital. This case study intends to show the transformation of the audiovisual entertainment division and the evolution of the largest media and communication conglomerate in Latin America, Grupo Globo, into innovations of consumer habits. Attempting to increase its competitiveness and adapt to the new scenario that manifests nowadays, the group launched its streaming platform, Globoplay, which, in addition to expanding its products, innovates in its content diversity. Therefore, the study objective is to supply a discussion and knowledge about main concepts in administration and accounting areas, along with expanding the understanding about the analysis of technological advances, which are sharply fast. Through research in secondary databases, this case presents the company, its new product, the sector in which it operates, and its main competitors. It also provides a theoretical basis for the issues’ application presented, contributing to the practical learning of the theory demonstrated, in addition to fostering managerial practice. Este caso de estudio pretende mostrar la transformación de la división de entretenimiento audiovisual y la evolución del conglomerado de medios y comunicación más grande de América Latina, Grupo Globo, en innovaciones de hábitos de consumo. Intentando incrementar su competitividad y adaptarse al nuevo escenario que se manifiesta en la actualidad, el grupo lanzó su plataforma de streaming, Globoplay, que además de expandir sus productos, innova en su diversidad de contenidos. Por tanto, el objetivo del estudio es aportar una discusión y conocimiento sobre los principales conceptos en las áreas de administración y contabilidad, así como ampliar la comprensión sobre el análisis de los avances tecnológicos, los cuales son de una gran rapidez. A través de la investigación en bases de datos secundarias, este caso presenta la empresa, su nuevo producto, el sector en el que opera y sus principales competidores. También proporciona una base teórica para la aplicación de los temas presentados, contribuyendo al aprendizaje práctico de la teoría demostrada, además de fomentar la práctica gerencial. O presente estudo de caso visa apresentar a transformação do setor de entretenimento audiovisual e a adaptação do maior conglomerado de mídia e comunicação da América Latina, o Grupo Globo, às mudanças de hábito dos consumidores. Com o objetivo de ampliar sua competitividade e se adequar ao novo cenário que se apresenta, o grupo lançou sua plataforma de streaming, Globoplay, que além de ampliar seus produtos, inova em sua diversidade de conteúdo. Desse modo, o objetivo do estudo é propiciar a discussão e aprendizado de conceitos importantes dentro das áreas de administração e contabilidade, além de ampliar a visão para a análise das mudanças tecnológicas, que se apresentam cada vez mais céleres. Por meio de pesquisa em bases de dados secundários, este caso apresenta a empresa, seu novo produto, o setor no qual ela se insere e seus principais concorrentes. Disponibiliza ainda um embasamento teórico para a aplicação das questões apresentadas, contribuindo para o aprendizado prático da teoria demonstrada, além do fomento da prática gerencial. Max Leandro de Araújo Brito 2021-11-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/27008 Revista de Casos e Consultoria; v. 12 n. 1 (2021); e27008 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/27008/14983 Copyright (c) 2021 Hélio Veiga do Amaral, João Guilherme Duarte Pereira, Marco Antônio Conejero

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