Food & Friends
The teaching case “Food & Friends” addresses a fictional situation of a Fast Food cafeteria in its growth, demonstrating the impasses during this process as well as the conflicts found through the modernization of the company's image and processes, in an attempt to update itself market...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
|
| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/25778 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | The teaching case “Food & Friends” addresses a fictional situation of a Fast Food cafeteria in its growth, demonstrating the impasses during this process as well as the conflicts found through the modernization of the company's image and processes, in an attempt to update itself market trends. The case presents as its main dilemma the difficulties encountered in the application of strategies for growth/expansion of the enterprise, also addressing problems in the areas of logistics and marketing. The present case is based on secondary information from different companies, and fictional elements are also included. This will serve as support for small businesses and can be applied in the classroom in undergraduate courses in Administration and Marketing and in thematic workshops. |
|---|