Analysis of the behavioral profile of car consumers in the COVID-19 scenario

The Covid-19 pandemic impacted several sectors of the economy and revealed new purchasing habits and priorities. This research aims to analyze the impacts of the pandemic on car consumer behavior, according to the reality of the automotive industries, seeking to answer: What are the impacts of the p...

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Principais autores: Junger, Alex Paubel, Mesquita, Francisco Vinícius de Sousa, Gonçalves, Ingrid Sequeira, Oliveira, Mayara dos Santos, Lima , Stella Santana de, Oliveira, Victor Inácio de
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/25632
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institution Periódicos UFRN
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format Online
author Junger, Alex Paubel
Mesquita, Francisco Vinícius de Sousa
Gonçalves, Ingrid Sequeira
Oliveira, Mayara dos Santos
Lima , Stella Santana de
Oliveira, Victor Inácio de
spellingShingle Junger, Alex Paubel
Mesquita, Francisco Vinícius de Sousa
Gonçalves, Ingrid Sequeira
Oliveira, Mayara dos Santos
Lima , Stella Santana de
Oliveira, Victor Inácio de
Analysis of the behavioral profile of car consumers in the COVID-19 scenario
author_facet Junger, Alex Paubel
Mesquita, Francisco Vinícius de Sousa
Gonçalves, Ingrid Sequeira
Oliveira, Mayara dos Santos
Lima , Stella Santana de
Oliveira, Victor Inácio de
author_sort Junger, Alex Paubel
title Analysis of the behavioral profile of car consumers in the COVID-19 scenario
title_short Analysis of the behavioral profile of car consumers in the COVID-19 scenario
title_full Analysis of the behavioral profile of car consumers in the COVID-19 scenario
title_fullStr Analysis of the behavioral profile of car consumers in the COVID-19 scenario
title_full_unstemmed Analysis of the behavioral profile of car consumers in the COVID-19 scenario
title_sort analysis of the behavioral profile of car consumers in the covid-19 scenario
description The Covid-19 pandemic impacted several sectors of the economy and revealed new purchasing habits and priorities. This research aims to analyze the impacts of the pandemic on car consumer behavior, according to the reality of the automotive industries, seeking to answer: What are the impacts of the pandemic on car sales considering the new consumer behavior after Covid-19? The research has an exploratory descriptive character to analyze the theories of consumer behavior, based on the Behavioral Theory of Maslow, followed by a qualitative research to capture the views of managers working in the automotive sector. Through a content analysis presented by Laurence Bardin, a statistical analysis was prepared with the automobile consuming public. At the end of this study, the changes that the consumer presents in the process of purchasing a vehicle were understood and followed by an action plan for companies to resume their sales according to these new expectations of automobile consumers for the coming years. The survey of consumers and industry professionals showed greater concern about the payment options available for the purchase of a vehicle and little change in consumer behavior compared to the period before the pandemic. At the end, there is a proposal for actions to improve the consumer's experience in their purchase journey, in order to increase the sale of new vehicles.
publisher Max Leandro de Araújo Brito
publishDate 2021
url https://periodicos.ufrn.br/casoseconsultoria/article/view/25632
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spelling oai:periodicos.ufrn.br:article-256322021-06-19T01:07:39Z Analysis of the behavioral profile of car consumers in the COVID-19 scenario Análisis del perfil de comportamiento de los consumidores de automóviles en el escenario COVID-19 Análise do perfil comportamental do consumidor de automóveis diante do cenário da COVID-19 Junger, Alex Paubel Mesquita, Francisco Vinícius de Sousa Gonçalves, Ingrid Sequeira Oliveira, Mayara dos Santos Lima , Stella Santana de Oliveira, Victor Inácio de Comportamento do consumidor. Covid-19. Automóveis. Indústria Automotiva. Consumer Behavior. Covid-19. Automobiles. Automotive Industry. Comportamiento del consumidor. COVID-19. Automóviles. Industria automotriz. The Covid-19 pandemic impacted several sectors of the economy and revealed new purchasing habits and priorities. This research aims to analyze the impacts of the pandemic on car consumer behavior, according to the reality of the automotive industries, seeking to answer: What are the impacts of the pandemic on car sales considering the new consumer behavior after Covid-19? The research has an exploratory descriptive character to analyze the theories of consumer behavior, based on the Behavioral Theory of Maslow, followed by a qualitative research to capture the views of managers working in the automotive sector. Through a content analysis presented by Laurence Bardin, a statistical analysis was prepared with the automobile consuming public. At the end of this study, the changes that the consumer presents in the process of purchasing a vehicle were understood and followed by an action plan for companies to resume their sales according to these new expectations of automobile consumers for the coming years. The survey of consumers and industry professionals showed greater concern about the payment options available for the purchase of a vehicle and little change in consumer behavior compared to the period before the pandemic. At the end, there is a proposal for actions to improve the consumer's experience in their purchase journey, in order to increase the sale of new vehicles. La pandemia de Covid-19 afectó a varios sectores de la economía y reveló nuevos hábitos y prioridades de compra. Esta investigación tiene como objetivo analizar los impactos de la pandemia en el comportamiento del consumidor de automóviles, de acuerdo con la realidad de las industrias automotrices, buscando responder: ¿Cuáles son los impactos de la pandemia en las ventas de automóviles considerando el nuevo comportamiento del consumidor después del Covid-19? La investigación tiene un carácter descriptivo exploratorio para analizar las teorías del comportamiento del consumidor, basadas en la Teoría del Comportamiento de Maslow, seguida de una investigación cualitativa para captar las opiniones de los directivos que trabajan en el sector de la automoción. A través de un análisis de contenido presentado por Laurence Bardin, se elaboró ??un análisis estadístico con el público consumidor de automóviles. Al final de este estudio, los cambios que presenta el consumidor en el proceso de compra de un vehículo fueron comprendidos y seguidos de un plan de acción para que las empresas reanuden sus ventas de acuerdo con estas nuevas expectativas de los consumidores de automóviles para los próximos años. La encuesta a consumidores y profesionales de la industria mostró una mayor preocupación por las opciones de pago disponibles para la compra de un vehículo y pocos cambios en el comportamiento del consumidor en comparación con el período anterior a la pandemia. Al final, se presenta una propuesta de acciones para mejorar la experiencia del consumidor en su recorrido de compra, con el fin de incrementar la venta de vehículos nuevos. A pandemia da Covid-19 impactou diversos setores da economia e revelou novos hábitos e prioridades de compra. Esta pesquisa visa analisar os impactos da pandemia no comportamento do consumidor de automóveis, segundo ponto de vista da realidade das indústrias automotivas, buscando responder: Quais os impactos da pandemia na venda de automóveis considerando o novo comportamento do consumidor pós Covid-19? A pesquisa tem caráter exploratório descritivo ao analisar as teorias de comportamento do consumidor, tendo como base a Teoria Comportamental de Maslow, seguido por uma pesquisa de caráter qualitativo para captar as visões de gestores que atuam no setor automotivo. Através de uma análise de conteúdo apresentada por Laurence Bardin, foi preparada uma análise estatística com o público consumidor de automóveis. Ao final desse estudo foi compreendida as mudanças que o consumidor apresenta no processo de compra de um veículo e seguida por um plano de ação para as empresas retomarem suas vendas conforme essas novas expectativas dos consumidores de automóveis para os próximos anos. A pesquisa com consumidores e profissionais do setor apresentaram maior preocupação com as opções de pagamento disponíveis para a compra de um veículo e pouca mudança comportamental do consumidor em relação ao período antes da pandemia. Ao final, há a proposta de ações de melhoria na experiência do consumidor em sua jornada de compra, de modo a aumentar a venda de veículos novos. Max Leandro de Araújo Brito 2021-06-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/25632 Revista de Casos e Consultoria; v. 12 n. 1 (2021); e25632 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/25632/14307

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