Analysis of the behavioral profile of car consumers in the COVID-19 scenario
The Covid-19 pandemic impacted several sectors of the economy and revealed new purchasing habits and priorities. This research aims to analyze the impacts of the pandemic on car consumer behavior, according to the reality of the automotive industries, seeking to answer: What are the impacts of the p...
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| Principais autores: | , , , , , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/25632 |
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| Resumo: | The Covid-19 pandemic impacted several sectors of the economy and revealed new purchasing habits and priorities. This research aims to analyze the impacts of the pandemic on car consumer behavior, according to the reality of the automotive industries, seeking to answer: What are the impacts of the pandemic on car sales considering the new consumer behavior after Covid-19? The research has an exploratory descriptive character to analyze the theories of consumer behavior, based on the Behavioral Theory of Maslow, followed by a qualitative research to capture the views of managers working in the automotive sector. Through a content analysis presented by Laurence Bardin, a statistical analysis was prepared with the automobile consuming public. At the end of this study, the changes that the consumer presents in the process of purchasing a vehicle were understood and followed by an action plan for companies to resume their sales according to these new expectations of automobile consumers for the coming years. The survey of consumers and industry professionals showed greater concern about the payment options available for the purchase of a vehicle and little change in consumer behavior compared to the period before the pandemic. At the end, there is a proposal for actions to improve the consumer's experience in their purchase journey, in order to increase the sale of new vehicles. |
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