Motivating elements of coopetition among organizations: a multicase study in the service sector
The objective of this study is delimited in the search for the understanding of the motivating elements responsible for the formation of coopetition relations between companies. Using the multicases method, two relations of coopetition of the service sector in the south of Brazil are presented: one...
Na minha lista:
| Principais autores: | , , , , , |
|---|---|
| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
|
| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/25607 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | The objective of this study is delimited in the search for the understanding of the motivating elements responsible for the formation of coopetition relations between companies. Using the multicases method, two relations of coopetition of the service sector in the south of Brazil are presented: one located in the printer maintenance niche and the other in the supply of commercial automation software and systems. The results show that in the printer maintenance sector, the coopetitive relationship resulted in the purchase of one company by the other, in a friendly and strategic way for both organizations. In the software and automation sector, the coopetitive relationship between the companies demonstrated that the main fruits of the unions are related to the sharing of the customer portfolio, in the improvement of the services provided and in the strengthening of these companies in the face of possible competitors entering the market. |
|---|