Smiles loyalty program: Presentation of your benefits to the consumer
This study aims to point out the types of advantages that one of the largest loyalty programs in Brazil has on its website. The methodology used is a qualitative approach, exploratory as to the objective and bibliographic and documentary research as to the data source. The results showed that the in...
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| Formato: | Online |
| Idioma: | por |
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Colegiado do Curso de Administração - CERES/UFRN
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| Endereço do item: | https://periodicos.ufrn.br/revenspesextgestao/article/view/24961 |
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