Sustainability Information in the promotion of hotels: comparison between João Pessoa/PB and Natal/RN
The present study aims to compare the presence of information on Sustainability advertising hotels in the cities of João Pessoa / PB and Natal / RN. The methodology used is qualitative, descriptive, using research on academic / social portals (Scholar, Booking and TripAdvisor) and content analysis....
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Colegiado do Curso de Administração - CERES/UFRN
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| Endereço do item: | https://periodicos.ufrn.br/revenspesextgestao/article/view/24958 |
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| Resumo: | The present study aims to compare the presence of information on Sustainability advertising hotels in the cities of João Pessoa / PB and Natal / RN. The methodology used is qualitative, descriptive, using research on academic / social portals (Scholar, Booking and TripAdvisor) and content analysis. As a result, there are differences between certifications and local indicators between both capitals in the locus of the research and informational scarcity as a discriminating factor both in terms of indicative of the search. Finally, the study concludes that the information on Sustainability in the dissemination of hotels in the cities of João Pessoa / PB and Natal / RN also differs in terms of the amount of information displayed on the portals and means of quick access to the user of the product / service. |
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