A influência da inteligência de mercado no planejamento de uma cidade inteligente
As new intelligent cities emerge companies evolve their processes, products, and market positioning in order to increase sales or seek partnerships that provide the development of their business, but what will be the characteristics of this new market, what is the profile of the new consumer and the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Online |
| Language: | por |
| Published: |
Portal de Periódicos Eletrônicos da UFRN
|
| Online Access: | https://periodicos.ufrn.br/informacao/article/view/23421 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | As new intelligent cities emerge companies evolve their processes, products, and market positioning in order to increase sales or seek partnerships that provide the development of their business, but what will be the characteristics of this new market, what is the profile of the new consumer and the most important point, is those city halls are prepared to help companies capture the demand generated in the process of building an intelligent city? Aiming to answer these questions, we conducted this exploratory research with the help of open data to show us the influences of market intelligence methods on the entrepreneurial scenario of intelligent cities. |
|---|