DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES

The exponential technological development perceived over the last decades has accelerated the democratization of the market in several segments, allowing easier launch of innovative products and services and easier access to the potential consumer market. This facilitation, in turn, culminated in th...

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Principais autores: Rodrigues Silva, Giovanna Debelis, Universidade Federal do ABC, Ricardo Reolon Jorge, de Andrade, Alexandre Acácio, Junger, Alex Paubel, Blumetti Facó, Júlio Francisco
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/22829
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spelling oai:periodicos.ufrn.br:article-228292021-09-29T00:22:17Z DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES DIFUSÃO DA INOVAÇÃO EM SERVIÇOS BANCÁRIOS: O IMPACTO DE STARTUPS DE SERVIÇOS Rodrigues Silva, Giovanna Debelis Universidade Federal do ABC, Ricardo Reolon Jorge de Andrade, Alexandre Acácio Junger, Alex Paubel Blumetti Facó, Júlio Francisco Difusão da Inovação, bancos, fintechs, serviços. Diffusion of Innovations, banking, Fintechs, services. The exponential technological development perceived over the last decades has accelerated the democratization of the market in several segments, allowing easier launch of innovative products and services and easier access to the potential consumer market. This facilitation, in turn, culminated in the continuous development of new business models increasingly focused on generating differentiated value for the customer, and increasing the demands of the sectors directly and indirectly involved. A positive side effect observed, resulting from the high exposure of customers to these businesses, is an increase in the potential of adherence to innovations generated in the other services sectors with which customers relate. Thus, the present study seeks to evaluate how the these new players can have na impact on the segment of banking products, focusing on the universe of credit cards.   O exponencial desenvolvimento tecnológico vivido ao longo das últimas décadas tem acelerado a democratização do mercado em diversos segmentos, permitindo maior facilidade no lançamento de produtos e serviços inovadores e acesso facilitado ao potencial mercado consumidor. Essa movimentação, por sua vez, culminou no contínuo desenvolvimento de novos modelos de negócio cada vez mais centrados na geração de valor diferenciado para o cliente, e aumentando as exigências dos setores envolvidos direta e indiretamente. Um efeito colateral positivo observado, proveniente da alta exposição dos clientes a esses negócios, é um aumento no potencial de adesão a inovações geradas nos demais setores de serviços com os quais os clientes se relacionam. Dessa forma, o presente estudo busca avaliar a forma como se dá o impacto desses novos players de mercado no segmento de produtos bancários, com enfoque no universo de cartões de crédito. Max Leandro de Araújo Brito 2018-09-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/22829 Revista de Casos e Consultoria; v. 9 n. 4 (2018); e941 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/22829/13288 https://periodicos.ufrn.br/casoseconsultoria/article/view/22829/13289
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Rodrigues Silva, Giovanna Debelis
Universidade Federal do ABC, Ricardo Reolon Jorge
de Andrade, Alexandre Acácio
Junger, Alex Paubel
Blumetti Facó, Júlio Francisco
spellingShingle Rodrigues Silva, Giovanna Debelis
Universidade Federal do ABC, Ricardo Reolon Jorge
de Andrade, Alexandre Acácio
Junger, Alex Paubel
Blumetti Facó, Júlio Francisco
DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES
author_facet Rodrigues Silva, Giovanna Debelis
Universidade Federal do ABC, Ricardo Reolon Jorge
de Andrade, Alexandre Acácio
Junger, Alex Paubel
Blumetti Facó, Júlio Francisco
author_sort Rodrigues Silva, Giovanna Debelis
title DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES
title_short DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES
title_full DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES
title_fullStr DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES
title_full_unstemmed DIFFUSION OF INNOVATION IN BANKING SERVICES: THE IMPACT OF STARTUPS OF SERVICES
title_sort diffusion of innovation in banking services: the impact of startups of services
description The exponential technological development perceived over the last decades has accelerated the democratization of the market in several segments, allowing easier launch of innovative products and services and easier access to the potential consumer market. This facilitation, in turn, culminated in the continuous development of new business models increasingly focused on generating differentiated value for the customer, and increasing the demands of the sectors directly and indirectly involved. A positive side effect observed, resulting from the high exposure of customers to these businesses, is an increase in the potential of adherence to innovations generated in the other services sectors with which customers relate. Thus, the present study seeks to evaluate how the these new players can have na impact on the segment of banking products, focusing on the universe of credit cards.  
publisher Max Leandro de Araújo Brito
publishDate 2018
url https://periodicos.ufrn.br/casoseconsultoria/article/view/22829
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AT jungeralexpaubel diffusionofinnovationinbankingservicestheimpactofstartupsofservices
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