LEAN STARTUP: THE STARTUP MANAGEMENT METHOD

This article carried out the study with the reference authors about the theme startups. The objective was to deepen and study the methodology used to manage these, the Lean Startup methodology. The concept of startup was presented, demonstrating its characteristics and applications. From this unders...

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Principais autores: Pinto, Rafael Soares, Rosa, Flávio Nastari da, Araújo, Marcelo Bernardino, Junger, Alex Paubel
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/22670
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spelling oai:periodicos.ufrn.br:article-226702020-09-20T19:18:37Z LEAN STARTUP: THE STARTUP MANAGEMENT METHOD LEAN STARTUP: O MÉTODO DE GESTÃO DAS STARTUPS Pinto, Rafael Soares Rosa, Flávio Nastari da Araújo, Marcelo Bernardino Junger, Alex Paubel Startup, Lean Startup, Empreendedorismo. Startup, Lean Startup, Entrepreneurship. This article carried out the study with the reference authors about the theme startups. The objective was to deepen and study the methodology used to manage these, the Lean Startup methodology. The concept of startup was presented, demonstrating its characteristics and applications. From this understanding, light has been shed on how to manage and develop products / services with great potential for scalability, but that have not yet developed their business model. In this way, concepts such as: MVP (minimum viable product), an initial version of a product or service that can validate a business model; pivot, the ability to change strategy according to how the market returns; and Model Canvas, a dynamic version of the business plan, where the approach presents the key points of the enterprise and can be easily adapted to the needs of the entrepreneur. The management methodology is based on the Toyota Lean model that aims to eliminate waste in the production chain. The Lean Startup model also works on the perspective of eliminating losses, but its focus is intended to eliminate the damages caused by the creation of a product or service that the market does not want. This research has brought briefly how entrepreneurs may be using new tools to validate their initiatives in uncertain environments. Always acting on the market's perspective and the feedback received in all phases of the creation of the idea until reaching the IPO – Initial Public Offering. We used a bibliographical research, which shows that the method is a great success factor for startups to become solid companies that can stay in the market for a long time. Este artigo realizou o estudo junto aos autores de referencia acerca do tema startups. O objetivo para tanto estava relacionado ao aprofundamento e estudo da metodologia utilizado para gerenciamento destas, a metodologia Lean Startup. Apresentou-se o conceito de startup, demonstrando suas características e aplicações. A partir deste entendimento, lançou-se luz sobre o modo de gerir e desenvolver produtos/serviços com grande potencial de escalabilidade, mas que ainda não desenvolveram seu modelo de negócios.  Desta forma, apresentam-se conceitos como: MVP (produto mínimo viável), uma primeira versão de um produto ou serviço que pode validar um modelo de negócios; pivot, a capacidade de mudar a estratégia de acordo como o retorno o mercado; e Modelo Canvas, uma versão mais dinâmica do plano de negócios, onde a abordagem apresenta os pontos chaves do empreendimento, podendo ser facilmente adaptado as necessidades do empreendedor.  A metodologia de gestão tem como base no modelo Lean da Toyota que visa eliminar desperdícios na cadeia produtiva.  O modelo Lean Startup também atua sobre a ótica de eliminação de perdas, porém, seu foco tem a intenção de suprimir os prejuízos ocasionados pela criação de um produto ou serviço que o mercado não quer. Esta pesquisa trouxe de maneira breve, como empreendedores podem ser utilizar de novas ferramentas para validar suas iniciativas em ambientes de incertezas. Atuando sempre sobre a ótica do mercado e dos feedbacks recebidos em todos as fases da criação da ideia até chegar ao IPO – abertura de capital. Utilizou-se de pesquisa bibliográfica, da qual pode se observar que o método é grande fator de sucesso para que startups se tornem empresas sólidas e que conseguem se manter no mercado por muito tempo. Max Leandro de Araújo Brito 2016-04-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/22670 Revista de Casos e Consultoria; v. 7 n. 2 (2016); e722 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/22670/13232
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Pinto, Rafael Soares
Rosa, Flávio Nastari da
Araújo, Marcelo Bernardino
Junger, Alex Paubel
spellingShingle Pinto, Rafael Soares
Rosa, Flávio Nastari da
Araújo, Marcelo Bernardino
Junger, Alex Paubel
LEAN STARTUP: THE STARTUP MANAGEMENT METHOD
author_facet Pinto, Rafael Soares
Rosa, Flávio Nastari da
Araújo, Marcelo Bernardino
Junger, Alex Paubel
author_sort Pinto, Rafael Soares
title LEAN STARTUP: THE STARTUP MANAGEMENT METHOD
title_short LEAN STARTUP: THE STARTUP MANAGEMENT METHOD
title_full LEAN STARTUP: THE STARTUP MANAGEMENT METHOD
title_fullStr LEAN STARTUP: THE STARTUP MANAGEMENT METHOD
title_full_unstemmed LEAN STARTUP: THE STARTUP MANAGEMENT METHOD
title_sort lean startup: the startup management method
description This article carried out the study with the reference authors about the theme startups. The objective was to deepen and study the methodology used to manage these, the Lean Startup methodology. The concept of startup was presented, demonstrating its characteristics and applications. From this understanding, light has been shed on how to manage and develop products / services with great potential for scalability, but that have not yet developed their business model. In this way, concepts such as: MVP (minimum viable product), an initial version of a product or service that can validate a business model; pivot, the ability to change strategy according to how the market returns; and Model Canvas, a dynamic version of the business plan, where the approach presents the key points of the enterprise and can be easily adapted to the needs of the entrepreneur. The management methodology is based on the Toyota Lean model that aims to eliminate waste in the production chain. The Lean Startup model also works on the perspective of eliminating losses, but its focus is intended to eliminate the damages caused by the creation of a product or service that the market does not want. This research has brought briefly how entrepreneurs may be using new tools to validate their initiatives in uncertain environments. Always acting on the market's perspective and the feedback received in all phases of the creation of the idea until reaching the IPO – Initial Public Offering. We used a bibliographical research, which shows that the method is a great success factor for startups to become solid companies that can stay in the market for a long time.
publisher Max Leandro de Araújo Brito
publishDate 2016
url https://periodicos.ufrn.br/casoseconsultoria/article/view/22670
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