ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS

This article aims to analyze the Strategic Alignment in Information Technology of a company in the branch of furniture and appliances located in the interior of Rio Grande do Norte. The work can be considered relevant because it is a strategic action against the competitive market, which is not well...

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Principais autores: Oliveira, Elane de, Brito, Max Leandro de Araújo, Araújo, Kallyane Pequeno de, Ramos, Anatália Saraiva Martins, Lourenço, Alice Judith da Costa
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/22657
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spelling oai:periodicos.ufrn.br:article-226572020-09-20T01:01:50Z ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS ANÁLISE DO ALINHAMENTO ESTRATÉGICO E TECNOLOGIA DE INFORMAÇÃO EM EMPRESA DE MÓVEIS E ELETRODOMÉSTICOS Oliveira, Elane de Brito, Max Leandro de Araújo Araújo, Kallyane Pequeno de Ramos, Anatália Saraiva Martins Lourenço, Alice Judith da Costa alinhamento estratégico; Tecnologia da Informação; empresa potiguar. strategic alignment; Information Technology; company potiguar. This article aims to analyze the Strategic Alignment in Information Technology of a company in the branch of furniture and appliances located in the interior of Rio Grande do Norte. The work can be considered relevant because it is a strategic action against the competitive market, which is not well defined in the sector in question, the organization can lose market and have financial problems. For this purpose, a qualitative observational study was carried out involving a case study. The research notes that the study organization uses IT as an alternative to overcome competition, through its use in internal processes and finding new markets, in relation to strategic alignment, it uses the differentiation of Porter combined with the focus due to the current scenario that it is found. It concludes that the organization studied effectively adopts IT actions in its organizational structure and strategic alignment, but suggests a greater focus on integrated inventory management through sales through the use of ERP and in route management. The Thematic Group chosen to present the article is the 10 - Training, business environment, government and the third sector. O presente artigo objetiva analisar o Alinhamento Estratégico na Tecnologia da Informação de uma empresa no ramo de móveis e eletrodomésticos localizada no interior do Rio Grande do Norte. O trabalho pode ser considerado relevante por se tratar de uma ação estratégica frente ao mercado competitivo, que não sendo bem definida, no ramo em questão, a organização pode perder mercado e ter problemas financeiros. Para tanto fez-se uma pesquisa observacional de caráter qualitativo envolvendo estudo de caso. A pesquisa nota que a organização estudada utiliza a TI como alternativa para superar a concorrência, através do seu uso nos processos internos e encontrando novos mercados, com relação ao alinhamento estratégico, ela utiliza a diferenciação de Porter combinada ao enfoque devido ao cenário atual que ela se encontra. Conclui assim que a organização estudada adota de maneira eficaz ações de TI na sua estrutura organizacional e no seu Alinhamento estratégico, porém sugere maior enfoque na gestão de estoque integrada a vendas através do uso de ERP e na gestão de rotas. O Grupo Temático escolhido para apresentação do artigo é o 10 - Formação, ambiente empresarial, governamental e o terceiro setor. Max Leandro de Araújo Brito 2015-10-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/22657 Revista de Casos e Consultoria; v. 6 n. 4 (2015); e642 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/22657/13222
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Oliveira, Elane de
Brito, Max Leandro de Araújo
Araújo, Kallyane Pequeno de
Ramos, Anatália Saraiva Martins
Lourenço, Alice Judith da Costa
spellingShingle Oliveira, Elane de
Brito, Max Leandro de Araújo
Araújo, Kallyane Pequeno de
Ramos, Anatália Saraiva Martins
Lourenço, Alice Judith da Costa
ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS
author_facet Oliveira, Elane de
Brito, Max Leandro de Araújo
Araújo, Kallyane Pequeno de
Ramos, Anatália Saraiva Martins
Lourenço, Alice Judith da Costa
author_sort Oliveira, Elane de
title ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS
title_short ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS
title_full ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS
title_fullStr ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS
title_full_unstemmed ANALYSIS OF STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY IN THE COMPANY OF FURNITURE AND ELECTRONICS
title_sort analysis of strategic alignment and information technology in the company of furniture and electronics
description This article aims to analyze the Strategic Alignment in Information Technology of a company in the branch of furniture and appliances located in the interior of Rio Grande do Norte. The work can be considered relevant because it is a strategic action against the competitive market, which is not well defined in the sector in question, the organization can lose market and have financial problems. For this purpose, a qualitative observational study was carried out involving a case study. The research notes that the study organization uses IT as an alternative to overcome competition, through its use in internal processes and finding new markets, in relation to strategic alignment, it uses the differentiation of Porter combined with the focus due to the current scenario that it is found. It concludes that the organization studied effectively adopts IT actions in its organizational structure and strategic alignment, but suggests a greater focus on integrated inventory management through sales through the use of ERP and in route management. The Thematic Group chosen to present the article is the 10 - Training, business environment, government and the third sector.
publisher Max Leandro de Araújo Brito
publishDate 2015
url https://periodicos.ufrn.br/casoseconsultoria/article/view/22657
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