THE IMPORTANCE OF NAMES FOR PRODUCTS

This article aims to show that a name is not merely something that refers to the products, but rather something that influences the billing. The methodology used here is based on two case studies on companies already renowned in the field of soft errors they committed similar but distinct, one chang...

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Detalhes bibliográficos
Autor principal:	Santos, Bruno Vinícius Pessoa
Formato:	Online
Idioma:	por
Publicado em:	Max Leandro de Araújo Brito
Endereço do item:	https://periodicos.ufrn.br/casoseconsultoria/article/view/22631
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