THE IMPORTANCE OF NAMES FOR PRODUCTS

This article aims to show that a name is not merely something that refers to the products, but rather something that influences the billing. The methodology used here is based on two case studies on companies already renowned in the field of soft errors they committed similar but distinct, one chang...

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Autor principal: Santos, Bruno Vinícius Pessoa
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/22631
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spelling oai:periodicos.ufrn.br:article-226312020-09-18T23:39:36Z THE IMPORTANCE OF NAMES FOR PRODUCTS A IMPORTÂNCIA DOS NOMES PARA OS PRODUTOS Santos, Bruno Vinícius Pessoa Nome; Produto; Faturamento. Name, Product, Invoice. This article aims to show that a name is not merely something that refers to the products, but rather something that influences the billing. The methodology used here is based on two case studies on companies already renowned in the field of soft errors they committed similar but distinct, one changed the name of a product already well respected, the other launched a product with a name that did not contain the its essence. Both, oddly enough, only had to change in its R & D (Planning and Product Development) the names of such products and thus, the first again had the same billing before returning the name previously used, and second, when choosing a new name, more compatible with the company's objective in relation to the product obtained considerable growth in its revenues, which came to exceed the expectations of the company itself. Este artigo tem como objetivo mostrar que um nome não é meramente algo que remete aos produtos, e sim algo que influencia no faturamento. A metodologia aqui utilizada tem por base dois estudos de casos em empresas já renomadas no ramo de refrigerantes que cometeram erros semelhantes, porém distintos; uma trocou o nome de um produto já bastante conceituado; a outra lançou um produto com o nome que não continha a sua essência. Ambas, por incrível que pareça, só tiveram que mudar no seu P&D (Planejamento e desenvolvimento de produto) os nomes de tais produtos e com isso, a primeira voltou a ter o mesmo faturamento de antes ao retornar o nome anteriormente utilizado, e a segunda, ao escolher um novo nome, mais compatível com o objetivo da empresa em relação ao produto, obteve um crescimento considerável em seu faturamento, o que veio a superar as expectativas da própria empresa. Max Leandro de Araújo Brito 2014-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/22631 Revista de Casos e Consultoria; v. 5 n. 3 (2014); e531 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/22631/13206
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Santos, Bruno Vinícius Pessoa
spellingShingle Santos, Bruno Vinícius Pessoa
THE IMPORTANCE OF NAMES FOR PRODUCTS
author_facet Santos, Bruno Vinícius Pessoa
author_sort Santos, Bruno Vinícius Pessoa
title THE IMPORTANCE OF NAMES FOR PRODUCTS
title_short THE IMPORTANCE OF NAMES FOR PRODUCTS
title_full THE IMPORTANCE OF NAMES FOR PRODUCTS
title_fullStr THE IMPORTANCE OF NAMES FOR PRODUCTS
title_full_unstemmed THE IMPORTANCE OF NAMES FOR PRODUCTS
title_sort importance of names for products
description This article aims to show that a name is not merely something that refers to the products, but rather something that influences the billing. The methodology used here is based on two case studies on companies already renowned in the field of soft errors they committed similar but distinct, one changed the name of a product already well respected, the other launched a product with a name that did not contain the its essence. Both, oddly enough, only had to change in its R & D (Planning and Product Development) the names of such products and thus, the first again had the same billing before returning the name previously used, and second, when choosing a new name, more compatible with the company's objective in relation to the product obtained considerable growth in its revenues, which came to exceed the expectations of the company itself.
publisher Max Leandro de Araújo Brito
publishDate 2014
url https://periodicos.ufrn.br/casoseconsultoria/article/view/22631
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