REVISITING MARKETING MANAGEMENT SERVICES: AN OBSESSION WITH CONSUMER SATIETY

The premises operating in competitive environments, whose striking features revolve around changes intense and growing demands of the consuming public, impute to the competitive organizations need to seek innovative alternatives not only in their systems managers, as well as the proposals for improv...

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Detalhes bibliográficos
Principais autores: Gomes, Fernanda Maria de Abreu, Cavalcante, Ligia Maria Alves, Fernandes, Francisco Dinarte de S.
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/22584
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