BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY

Over the past forty years the theme corporate social responsibility has increasingly attracted the interest and debate in academic and business. In this sense looking at this work, explain the most important concepts of social responsibility and ethics, as well as the evolution of the first. Further...

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Principais autores: Bastos, Adriana de Fátima Valente, Melo, Suelen Santos de
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/21952
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spelling oai:periodicos.ufrn.br:article-219522021-08-31T01:37:30Z BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY ÉTICA EMPRESARIAL COMO ESTRATÉGIA DE RESPONSABILIDADE SOCIAL Bastos, Adriana de Fátima Valente Melo, Suelen Santos de Ética nas organizações; Responsabilidade Social; Marketing. Ethics in organizations; Social Responsibility; Marketing. Over the past forty years the theme corporate social responsibility has increasingly attracted the interest and debate in academic and business. In this sense looking at this work, explain the most important concepts of social responsibility and ethics, as well as the evolution of the first. Furthermore, we seek to describe the determinants that resulted in the emergence of the current concept of social responsibility, behaviors considered socially responsible business and the return obtained by the companies through this action. Thus, we have the concept of corporate citizenship for not having their practice limited to specific projects to be developed in a broader spectrum, involving the entire organization, incorporating corporate social performance and with the background of sustainable development. And the concept of corporate social responsibility requires its incorporation into the company's strategic direction reflected on ethical challenges to the different dimensions of the business. Nos últimos quarenta anos o tema responsabilidade social corporativa tem, cada vez mais, despertado o interesse e o debate nos meios acadêmico e empresarial. Neste sentido procura-se, neste trabalho, explicitar os mais importantes conceitos sobre responsabilidade social e sobre ética, bem como, a evolução do primeiro. Além disto, busca-se descrever os determinantes que implicaram no surgimento do atual conceito de responsabilidade social, os comportamentos empresariais considerados socialmente responsáveis e o retorno obtido pelas empresas através desta atuação. Sendo assim, temos que o conceito de cidadania empresarial para não ter sua prática limitada a projetos específicos, precisa ser desenvolvido num espectro mais amplo, envolvendo toda a organização, incorporando a performance social corporativa e tendo como de fundo o desenvolvimento sustentável. E, o conceito de responsabilidade social corporativa requer, a sua incorporação à orientação estratégica da empresa refletida em desafios éticos para as diferentes dimensões do negócio. Max Leandro de Araújo Brito 2013-04-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/21952 Revista de Casos e Consultoria; v. 4 n. 2 (2013); e423 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/21952/13070
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Bastos, Adriana de Fátima Valente
Melo, Suelen Santos de
spellingShingle Bastos, Adriana de Fátima Valente
Melo, Suelen Santos de
BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY
author_facet Bastos, Adriana de Fátima Valente
Melo, Suelen Santos de
author_sort Bastos, Adriana de Fátima Valente
title BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY
title_short BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY
title_full BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY
title_fullStr BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY
title_full_unstemmed BUSINESS ETHICS AS A STRATEGY FOR SOCIAL RESPONSIBILITY
title_sort business ethics as a strategy for social responsibility
description Over the past forty years the theme corporate social responsibility has increasingly attracted the interest and debate in academic and business. In this sense looking at this work, explain the most important concepts of social responsibility and ethics, as well as the evolution of the first. Furthermore, we seek to describe the determinants that resulted in the emergence of the current concept of social responsibility, behaviors considered socially responsible business and the return obtained by the companies through this action. Thus, we have the concept of corporate citizenship for not having their practice limited to specific projects to be developed in a broader spectrum, involving the entire organization, incorporating corporate social performance and with the background of sustainable development. And the concept of corporate social responsibility requires its incorporation into the company's strategic direction reflected on ethical challenges to the different dimensions of the business.
publisher Max Leandro de Araújo Brito
publishDate 2013
url https://periodicos.ufrn.br/casoseconsultoria/article/view/21952
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AT melosuelensantosde eticaempresarialcomoestrategiaderesponsabilidadesocial
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