COLLABORATIVE MANAGEMENT OF BRANDS: AN APPROACH ON THE STRATEGIES OF INTERACTION WITH CONSUMERS IN DIGITAL NETWORKS
This paper presents an approach to the use of Collaborative Management of Brands, focusing on digital social networks, in order to develop an understanding of the relationships built through the democratic interaction networks within online virtual communities, where consumers become producing agent...
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| Principais autores: | , , |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Max Leandro de Araújo Brito
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| Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/21939 |
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