IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION

The research aims to reflect on the importance of market research to rural organization. The methodology consists of the literature review that covers market research and rural organizations. The reflection from the study indicates that the market research becomes important for rural organizations b...

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Principais autores: Carvalho, Larissa Ponce de Leon Quintas Ferreira de, Cavalcante, Moises Cunha, Brito, Max Leandro de Araújo, Araújo, Maria Valéria Pereira de
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/21935
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spelling oai:periodicos.ufrn.br:article-219352020-07-29T08:46:41Z IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION IMPORTÂNCIA DA PESQUISA DE MERCADO PARA ORGANIZAÇÃO RURAL: UMA BREVE REFLEXÃO Carvalho, Larissa Ponce de Leon Quintas Ferreira de Cavalcante, Moises Cunha Brito, Max Leandro de Araújo Araújo, Maria Valéria Pereira de Organizações rurais; Pesquisa de mercado; Marketing. Rural organizations; Market Research, Marketing. The research aims to reflect on the importance of market research to rural organization. The methodology consists of the literature review that covers market research and rural organizations. The reflection from the study indicates that the market research becomes important for rural organizations by enabling knowledge of products, competitors and consumers, facilitating the achievement of organizational goals and increased market share by virtue of being a more feasible satisfying consumer needs. A pesquisa objetiva refletir sobre a importância da pesquisa de mercado para organização rural. A metodologia consiste na revisão da literatura que aborda pesquisa de mercado e organizações rurais. A partir da reflexão o estudo aponta que a pesquisa de mercado torna-se importante para as organizações rurais por possibilitar o conhecimento de produtos, concorrentes e consumidores, facilitando o alcance das metas organizacionais e maior participação no mercado em virtude de ser possível um atendimento mais satisfatório das necessidades dos consumidores. Max Leandro de Araújo Brito 2012-01-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/21935 Revista de Casos e Consultoria; v. 3 n. 1 (2012); e311 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/21935/13056 Copyright (c) 2012 Larissa Ponce de Leon Quintas Ferreira de Carvalho, Moises Cunha Cavalcante, Max Leandro de Araújo Brito, Maria Valéria Pereira de Araújo
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Carvalho, Larissa Ponce de Leon Quintas Ferreira de
Cavalcante, Moises Cunha
Brito, Max Leandro de Araújo
Araújo, Maria Valéria Pereira de
spellingShingle Carvalho, Larissa Ponce de Leon Quintas Ferreira de
Cavalcante, Moises Cunha
Brito, Max Leandro de Araújo
Araújo, Maria Valéria Pereira de
IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION
author_facet Carvalho, Larissa Ponce de Leon Quintas Ferreira de
Cavalcante, Moises Cunha
Brito, Max Leandro de Araújo
Araújo, Maria Valéria Pereira de
author_sort Carvalho, Larissa Ponce de Leon Quintas Ferreira de
title IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION
title_short IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION
title_full IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION
title_fullStr IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION
title_full_unstemmed IMPORTANCE OF MARKET RESEARCH FOR RURAL ORGANIZATION: A BRIEF REFLECTION
title_sort importance of market research for rural organization: a brief reflection
description The research aims to reflect on the importance of market research to rural organization. The methodology consists of the literature review that covers market research and rural organizations. The reflection from the study indicates that the market research becomes important for rural organizations by enabling knowledge of products, competitors and consumers, facilitating the achievement of organizational goals and increased market share by virtue of being a more feasible satisfying consumer needs.
publisher Max Leandro de Araújo Brito
publishDate 2012
url https://periodicos.ufrn.br/casoseconsultoria/article/view/21935
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