Marketing B2B - Determining factors for goods purchasing in the Cosmetics Industry
Brazil is the 4th world market in sales of products of Personal Care Products, Cosmetics and Fragrance (PCPCF). In 2018, almost 2,800 PCPCF companies were regularized at ANVISA. The expansion scenario observed for PCPCF is not reflected in the same proportions in the National Cosmetics Goods Industr...
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Principais autores: | , , , , , |
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Formato: | Online |
Idioma: | por |
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Max Leandro de Araújo Brito
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Endereço do item: | https://periodicos.ufrn.br/casoseconsultoria/article/view/21041 |
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