USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência

In view of the chaotic situation caused by the pandemic of COVID-19, there is a proliferation of fake information, making necessary to use effective strategies to spread trustworthy knowledge to the population. This experience account, the result of a directed work project, describes the experience...

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Principais autores: Dantas Reis de Carvalho, Louise, Giovanni Araújo Batista, Leonardo, Campos Nunes, Polyana, Araújo de Goes, Pryscila
Formato: Online
Idioma:por
Publicado em: Portal de Periódicos Eletrônicos da UFRN
Endereço do item:https://periodicos.ufrn.br/extensaoesociedade/article/view/20805
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spelling oai:periodicos.ufrn.br:article-208052021-11-04T00:42:36Z USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência USO USO DE LOS MEDIOS DE COMUNICACIÓN SOCIAL COMO ESTRATEGIA DE AYUDA PARA EL COMBATE CONTRA EL COVID-19 EN ESTABLECIMIENTOS DE PRODUCCIÓN DE ALIMENTOS: RELATO DE UNA EXPERIENCIA.: Relato de Experiência USO USO DAS MÍDIAS SOCIAIS COMO ESTRATÉGIA PARA O AUXÍLIO NO COMBATE AO COVID-19 EM ESTABELECIMENTOS PRODUTORES DE ALIMENTAÇÃO: UM RELATO DE EXPERIÊNCIA.: Relato de Experiência Dantas Reis de Carvalho, Louise Giovanni Araújo Batista, Leonardo Campos Nunes, Polyana Araújo de Goes, Pryscila In view of the chaotic situation caused by the pandemic of COVID-19, there is a proliferation of fake information, making necessary to use effective strategies to spread trustworthy knowledge to the population. This experience account, the result of a directed work project, describes the experience of the scientific population through social networks, as a strategy to support the fight against COVID-19. An informative video was produced for food-producing establishments, later shared on the most popular social networks among Brazilians: Facebook and Instagram. There was a large number of views of our material published in the institutional channels. Therefore, there was a good dissemination of content and the effectiveness of social networks in scientific, dissemination processes during this pandemic, was verified. Ante la caótica situación provocada por la pandemia del COVID-19, la mala información se ha proliferado, haciéndose necesario el uso de estrategias eficaces para la difusión de conocimiento confiable. Este relato, fruto de un proyecto de trabajo dirigido, describe la experiencia de la divulgación científica mediante las redes sociales, como una estrategia para apoyar el combate al COVID-19. Se produjo un video informativo destinado a los establecimientos productores de alimentos, posteriormente compartido en las redes sociales más populares entre los brasileros: Facebook e Instagram. Se verificó un gran número de visualizaciones del material publicado en los canales institucionales empleados. Por lo tanto, hubo una buena difusión del contenido y se constató la eficacia de las redes sociales en procesos de divulgación científica durante esta pandemia. Diante da situação caótica provocada pela pandemia da COVID-19, há uma proliferação de informações conflituosas, fazendo-se necessário o uso de estratégias eficazes para difundir conhecimento assertivo para a população. O relato de experiência, fruto de um projeto de monitoria, descreve a experiência de popularização cientifica através das redes sociais, como estratégia para o auxílio no combate ao COVID- 19. Foi produzido um vídeo informativo destinado aos estabelecimentos produtores de alimentos e posteriormente compartilhado nas redes sociais mais utilizadas pelos brasileiros: Facebook e Instagram. Verificou-se um grande número de visualizações do material publicado nos canais institucionais utilizados. Houve, portanto, uma boa difusão do conteúdo e constatamos a eficácia das redes sociais no processo de popularização científica durante essa pandemia. Portal de Periódicos Eletrônicos da UFRN 2020-09-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/extensaoesociedade/article/view/20805 Revista Extensão & Sociedade; v. 12 n. 1 (2020): Volume suplementar - COVID-19 2178-6054 2595-0150 10.21680/2178-6054.2020v12n1 por https://periodicos.ufrn.br/extensaoesociedade/article/view/20805/14932 Copyright (c) 2020 Revista Extensão & Sociedade
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Dantas Reis de Carvalho, Louise
Giovanni Araújo Batista, Leonardo
Campos Nunes, Polyana
Araújo de Goes, Pryscila
spellingShingle Dantas Reis de Carvalho, Louise
Giovanni Araújo Batista, Leonardo
Campos Nunes, Polyana
Araújo de Goes, Pryscila
USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência
author_facet Dantas Reis de Carvalho, Louise
Giovanni Araújo Batista, Leonardo
Campos Nunes, Polyana
Araújo de Goes, Pryscila
author_sort Dantas Reis de Carvalho, Louise
title USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência
title_short USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência
title_full USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência
title_fullStr USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência
title_full_unstemmed USE USE OF SOCIAL MEDIA AS AN HELP STRATEGY FOR THE FIGHT AGAINST COVID-19 IN FOOD PRODUCTION ESTABLISHMENTS: A REPORT OF AN EXPERIENCE.: Relato de Experiência
title_sort use use of social media as an help strategy for the fight against covid-19 in food production establishments: a report of an experience.: relato de experiência
description In view of the chaotic situation caused by the pandemic of COVID-19, there is a proliferation of fake information, making necessary to use effective strategies to spread trustworthy knowledge to the population. This experience account, the result of a directed work project, describes the experience of the scientific population through social networks, as a strategy to support the fight against COVID-19. An informative video was produced for food-producing establishments, later shared on the most popular social networks among Brazilians: Facebook and Instagram. There was a large number of views of our material published in the institutional channels. Therefore, there was a good dissemination of content and the effectiveness of social networks in scientific, dissemination processes during this pandemic, was verified.
publisher Portal de Periódicos Eletrônicos da UFRN
publishDate 2020
url https://periodicos.ufrn.br/extensaoesociedade/article/view/20805
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