THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY

Fernando Silva's degree in Business Administration, and in early 2009 realizes his dream for a long time: working in a public organization. Then begins work on Water and Sewer Company of Rio Grande do Norte (CAERN) believing finally be able to put into practice everything that studied for years...

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Principais autores: Gomes, Anna Cecília Chaves, Nogueira, Cinthya Muyrielle da Silva
Formato: Online
Idioma:por
Publicado em: Max Leandro de Araújo Brito
Endereço do item:https://periodicos.ufrn.br/casoseconsultoria/article/view/20650
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spelling oai:periodicos.ufrn.br:article-206502021-08-31T03:14:52Z THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY A QUESTÃO ESTRATÉGICA DA COMPANHIA DE ÁGUAS E ESGOTOS DO RIO GRANDE DO NORTE Gomes, Anna Cecília Chaves Nogueira, Cinthya Muyrielle da Silva Setor Púbico, Estratégias, Forças Competitivas. Pubic Sector, Strategies, Competitive Forces. Fernando Silva's degree in Business Administration, and in early 2009 realizes his dream for a long time: working in a public organization. Then begins work on Water and Sewer Company of Rio Grande do Norte (CAERN) believing finally be able to put into practice everything that studied for years. After some time and many service inquiries, Fernando realizes that much of what he studied in the classroom was not followed by the institution. He thought mainly on the strategy, which was what he most studied in various disciplines and also was the subject of his monograph, but with the CAERN not seem to work. One reason that a colleague told him not to be a major concern with strategic planning, was the fact that there was no "competition" where they worked, and even then the only organization to perform such service in the industry, would not be so soon urgent concern about competitiveness. This does not convince the mind of Fernando. He then asks if the organization could or should undertake a strategic plan. Still thought that maybe they had not "direct competitors", but will there would be no "competitive strength" with which CAERN have to worry? And what would they be? Fernando Silva é formado em Administração, e no inicio de 2009 realiza o seu sonho de muito tempo: trabalhar em uma organização pública. Começa então a trabalhar na Companhia de Águas e esgotos do Rio Grande do Norte (CAERN) acreditando estar apto para finalmente colocar em prática tudo aquilo que estudou durante anos. Após algum tempo de serviço e muitos questionamentos, Fernando percebe que boa parte do que ele estudou em sala de aula não era seguido pela instituição. Ele pensava principalmente na questão da estratégia, que era o que ele mais estudou nas diversas disciplinas e ainda foi tema de sua monografia, mas, com que a CAERN não parecia trabalhar. Um dos motivos que um colega lhe informou para não haver uma maior preocupação com planejamento estratégico, foi o fato de que não havia “competição” onde eles atuavam, sendo até a então a única organização a realizar tal serviço no setor, logo não seria tão urgente a preocupação com a competitividade. Isto não convence a mente do Fernando. Ele se pergunta então se organização poderia ou deveria realizar um plano estratégico. Pensou ainda que talvez não houvessem “concorrentes diretos”, mas, será que não haveria nenhuma “força competitiva” com a qual a CAERN precisasse se preocupar? E quais seriam? Max Leandro de Araújo Brito 2010-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://periodicos.ufrn.br/casoseconsultoria/article/view/20650 Revista de Casos e Consultoria; v. 1 n. 1 (2010); e113 2237-7417 por https://periodicos.ufrn.br/casoseconsultoria/article/view/20650/12736
institution Periódicos UFRN
collection Portal de Pediódicos Eletrônicos da UFRN
language por
format Online
author Gomes, Anna Cecília Chaves
Nogueira, Cinthya Muyrielle da Silva
spellingShingle Gomes, Anna Cecília Chaves
Nogueira, Cinthya Muyrielle da Silva
THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY
author_facet Gomes, Anna Cecília Chaves
Nogueira, Cinthya Muyrielle da Silva
author_sort Gomes, Anna Cecília Chaves
title THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY
title_short THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY
title_full THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY
title_fullStr THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY
title_full_unstemmed THE STRATEGIC QUESTION OF THE WATER AND DRAIN IN RIO GRANDE DO NORTE COMPANY
title_sort strategic question of the water and drain in rio grande do norte company
description Fernando Silva's degree in Business Administration, and in early 2009 realizes his dream for a long time: working in a public organization. Then begins work on Water and Sewer Company of Rio Grande do Norte (CAERN) believing finally be able to put into practice everything that studied for years. After some time and many service inquiries, Fernando realizes that much of what he studied in the classroom was not followed by the institution. He thought mainly on the strategy, which was what he most studied in various disciplines and also was the subject of his monograph, but with the CAERN not seem to work. One reason that a colleague told him not to be a major concern with strategic planning, was the fact that there was no "competition" where they worked, and even then the only organization to perform such service in the industry, would not be so soon urgent concern about competitiveness. This does not convince the mind of Fernando. He then asks if the organization could or should undertake a strategic plan. Still thought that maybe they had not "direct competitors", but will there would be no "competitive strength" with which CAERN have to worry? And what would they be?
publisher Max Leandro de Araújo Brito
publishDate 2010
url https://periodicos.ufrn.br/casoseconsultoria/article/view/20650
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