THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram
During the 2018 presidential campaign, candidate Jair Bolsonaro has used a particular style of engagement with users on social media. This work makes an exploration analysis around the main themes of the campaign used by the candidate on Facebook and Instagram. Our analysis indicated that these were...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Online |
| Idioma: | por |
| Publicado em: |
UFRN
|
| Endereço do item: | https://periodicos.ufrn.br/interlegere/article/view/20148 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| id |
oai:periodicos.ufrn.br:article-20148 |
|---|---|
| record_format |
ojs |
| spelling |
oai:periodicos.ufrn.br:article-201482020-03-30T22:00:12Z THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram O SUCESSO DAS “GUERRAS CULTURAIS” NA CAMPANHA 2018: : Bolsonaro no Facebook e Instagram Goldstein, Ariel During the 2018 presidential campaign, candidate Jair Bolsonaro has used a particular style of engagement with users on social media. This work makes an exploration analysis around the main themes of the campaign used by the candidate on Facebook and Instagram. Our analysis indicated that these were: security, Venezuelan migration, feminism, attacks on the left, religious views of politics, and attacks on traditional media. This work demonstrates that, with these nominated axes, the candidate promoted an "alternative agenda" to that proclaimed by the traditional media and that it was powerful - in view of the results of the presidential election - to guide the themes and issues of debate in the campaign. Durante a campanha presidencial de 2018, o candidato Jair Bolsonaro tem usado um estilo particular de engajamento com os usuários nas redes sociais. Este trabalho faz uma análise de exploração ao redor dos principais eixos temáticos da campanha utilizados pelo candidato no Facebook e Instagram. A nossa analise indicou que estes foram: segurança, migração venezuelana, feminismo, ataques a esquerda, visão religiosa da política, e os ataques a mídia tradicional. Este trabalho demonstra que, com estes eixos nomeados, o candidato promoveu uma “agenda alternativa” a aquela apregoada pela mídia tradicional e que foi poderosa -em vista dos resultados da eleição presidencial- para pautar os temas e questões de debate na campanha. UFRN 2020-03-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares application/pdf https://periodicos.ufrn.br/interlegere/article/view/20148 Revista Inter-Legere; v. 2 n. 26 (2019): DOSSIÊ SOCIOLOGIA DIGITAL; c20148 1982-1662 10.21680/1982-1662.2019v2n26 por https://periodicos.ufrn.br/interlegere/article/view/20148/12628 Copyright (c) 2020 Ariel Goldstein |
| institution |
Periódicos UFRN |
| collection |
Portal de Pediódicos Eletrônicos da UFRN |
| language |
por |
| format |
Online |
| author |
Goldstein, Ariel |
| spellingShingle |
Goldstein, Ariel THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram |
| author_facet |
Goldstein, Ariel |
| author_sort |
Goldstein, Ariel |
| title |
THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram |
| title_short |
THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram |
| title_full |
THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram |
| title_fullStr |
THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram |
| title_full_unstemmed |
THE SUCCESS OF “CULTURAL WARS” IN THE 2018 CAMPAIGN: : Bolsonaro on Facebook and Instagram |
| title_sort |
success of “cultural wars” in the 2018 campaign: : bolsonaro on facebook and instagram |
| description |
During the 2018 presidential campaign, candidate Jair Bolsonaro has used a particular style of engagement with users on social media. This work makes an exploration analysis around the main themes of the campaign used by the candidate on Facebook and Instagram. Our analysis indicated that these were: security, Venezuelan migration, feminism, attacks on the left, religious views of politics, and attacks on traditional media. This work demonstrates that, with these nominated axes, the candidate promoted an "alternative agenda" to that proclaimed by the traditional media and that it was powerful - in view of the results of the presidential election - to guide the themes and issues of debate in the campaign. |
| publisher |
UFRN |
| publishDate |
2020 |
| url |
https://periodicos.ufrn.br/interlegere/article/view/20148 |
| work_keys_str_mv |
AT goldsteinariel thesuccessofculturalwarsinthe2018campaignbolsonaroonfacebookandinstagram AT goldsteinariel osucessodasguerrasculturaisnacampanha2018bolsonaronofacebookeinstagram AT goldsteinariel successofculturalwarsinthe2018campaignbolsonaroonfacebookandinstagram |
| _version_ |
1766682917541511168 |