Business market management : understanding, creating, and delivering value /

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Principais autores: Anderson, James C., Narus, James A.
Formato: Livro
Publicado em:
Assuntos:
Marketing.
Marketing industrial.
Endereço do item:https://app.bczm.ufrn.br/home/#/item/169948
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spelling oai:localhost:123456789-1099012022-11-30T18:44:40Z Business market management : understanding, creating, and delivering value / Anderson, James C. Narus, James A. Marketing. Marketing industrial. 5 2022-10-06T02:23:37Z 2022-10-06T02:23:37Z 2004. Livro 658.8 A545b 0470021470 169948 https://app.bczm.ufrn.br/home/#/item/169948 https://app.bczm.ufrn.br/home/#/item/169948
institution Acervo SISBI
collection SIGAA
topic Marketing.
Marketing industrial.
spellingShingle Marketing.
Marketing industrial.
Anderson, James C.
Narus, James A.
Business market management : understanding, creating, and delivering value /
description
format Livro
author Anderson, James C.
Narus, James A.
author_facet Anderson, James C.
Narus, James A.
author_sort Anderson, James C.
title Business market management : understanding, creating, and delivering value /
title_short Business market management : understanding, creating, and delivering value /
title_full Business market management : understanding, creating, and delivering value /
title_fullStr Business market management : understanding, creating, and delivering value /
title_full_unstemmed Business market management : understanding, creating, and delivering value /
title_sort business market management : understanding, creating, and delivering value /
publishDate 2022
url https://app.bczm.ufrn.br/home/#/item/169948
work_keys_str_mv AT andersonjamesc businessmarketmanagementunderstandingcreatinganddeliveringvalue
AT narusjamesa businessmarketmanagementunderstandingcreatinganddeliveringvalue
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